
Wealth
Building
Rewards
™
Redefining The
Redefining The
Rental Experince
Rental Experince
We’re reimagining the relationship between property owners and renters, offering financial opportunities that boost retention, improve operations, and foster lasting partnerships.

Wealth
Building
Rewards
™
Redefining The
Rental Experince
We’re reimagining the relationship between property owners and renters, offering financial opportunities that boost retention, improve operations, and foster lasting partnerships.
Our Mission
We aim to empower every renter to build wealth while they rent.
We aim to empower every renter to build wealth while they rent.
We aim to empower every renter to build wealth while they rent.
We're transforming the rental experience. We bridge the gap between property owners and renters, creating long-term partnerships that drive financial success and operational efficiency.
We're transforming the rental experience. We bridge the gap between property owners and renters, creating long-term partnerships that drive financial success and operational efficiency.









Our Imapct
Three Key Pillars of Resident Impact.
Three Key Pillars of Resident Impact.
Three Key Pillars of Resident Impact.
We're working to give everyone the opportunity to build wealth and secure their financial future through investment in Real Estate.
We're working to give everyone the opportunity to build wealth and secure their financial future through investment in Real Estate.
FreeRent.Org
A 501c3 nonprofit providig rental assistance and wraparound services that offer families a pathway to financial stability.
FreeRent.Org
A 501c3 nonprofit providig rental assistance and wraparound services that offer families a pathway to financial stability.
$200+ in rewards on signup
As residents engage, through surveys, reviews, and more, they unlock rewards provided by Roots.
Roots
Roots is the only real estate investment fund that builds wealth for both its renters and its investors.
Roots
Roots is the only real estate investment fund that builds wealth for both its renters and its investors.
Positive Credit Reporting
On-time rent is reported to credit bureaus, helping residents boost credit by 40–100 points.
Bloom
Bloom powers Wealth Building Rewards™, helping you boost NOI while while giving residents a path to build wealth.
Bloom
Bloom powers Wealth Building Rewards™, helping you boost NOI while while giving residents a path to build wealth.
Bloom
Bloom powers Wealth Building Rewards™, helping you boost NOI while while giving residents a path to build wealth.
How We Do Things
How We Do Things
How We Do Things
Our core values aren’t just words on a page—they’re the engine that powers everything we do. Here’s what keeps us driven, focused, and always moving forward.
Our core values aren’t just words on a page—they’re the engine that powers everything we do. Here’s what keeps us driven, focused, and always moving forward.

Core Values

Core Values

Core Values
Accountable
We are driven to deliver. We hold ourselves accountable to fulfill our commitments “Because We Said We Would.”
Accountable
We are driven to deliver. We hold ourselves accountable to fulfill our commitments “Because We Said We Would.”
Accountable
We are driven to deliver. We hold ourselves accountable to fulfill our commitments “Because We Said We Would.”
Student Mentality
We love to learn. We are open to new ideas and contrasting opinions that allow us to learn more and serve better.
Student Mentality
We love to learn. We are open to new ideas and contrasting opinions that allow us to learn more and serve better.
Student Mentality
We love to learn. We are open to new ideas and contrasting opinions that allow us to learn more and serve better.
Great Stewards
We come to work every day committed to delivering value to everyone we engage with. We understand we are responsible to the people we serve. We proactively identify and deliver solutions. We deliver unreasonable hospitality.
Great Stewards
We come to work every day committed to delivering value to everyone we engage with. We understand we are responsible to the people we serve. We proactively identify and deliver solutions. We deliver unreasonable hospitality.
Great Stewards
We come to work every day committed to delivering value to everyone we engage with. We understand we are responsible to the people we serve. We proactively identify and deliver solutions. We deliver unreasonable hospitality.
Fair
We exemplify honesty, integrity, and transparency in everything we do. We show compassion and empathy for everyone we work with.
Fair
We exemplify honesty, integrity, and transparency in everything we do. We show compassion and empathy for everyone we work with.
Fair
We exemplify honesty, integrity, and transparency in everything we do. We show compassion and empathy for everyone we work with.
Fun and Fearless
We love what we do and we do it with energy and passion. We are fearless when it comes to challenging each other, the status quo, and “how it’s always been done”. We genuinely care about our work and realize we are “breaking the mold” to create something better.
Fun and Fearless
We love what we do and we do it with energy and passion. We are fearless when it comes to challenging each other, the status quo, and “how it’s always been done”. We genuinely care about our work and realize we are “breaking the mold” to create something better.
Fun and Fearless
We love what we do and we do it with energy and passion. We are fearless when it comes to challenging each other, the status quo, and “how it’s always been done”. We genuinely care about our work and realize we are “breaking the mold” to create something better.
Driven
We are driven and self-motivated. We are doers who strive to exceed expectations. Hours don't matter, results do.
Driven
We are driven and self-motivated. We are doers who strive to exceed expectations. Hours don't matter, results do.
Driven
We are driven and self-motivated. We are doers who strive to exceed expectations. Hours don't matter, results do.
An organization succeeds, not becuase it is big or becuase it is long establsihed, but becuase there are people in it who live it, sleep it, dream it and build future palns for it.
An organization succeeds, not becuase it is big or becuase it is long establsihed, but becuase there are people in it who live it, sleep it, dream it and build future palns for it.
An organization succeeds, not becuase it is big or becuase it is long establsihed, but becuase there are people in it who live it, sleep it, dream it and build future palns for it.